The diary and musings of a mobile marketer. I am Helen Keegan, a specialist in mobile marketing, advertising and media. I run the Swedish Beers parties in London and Barcelona. For the day job, I advise on mobile strategy for media owners and the odd brand and mobile start-up. I do a fair few speaking gigs, run events for clients and do developer outreach. I write here about mobile things that interest me. And some stuff that's just about my day to day life.
I arrived safely last night and now happily settled in at my pals' apartment in West Village. I'm here until Sunday, mostly for pleasure, but with a bit of business thrown in for good measure. However, if there are any local New York mobilists who fancy meeting up over a coffee or a cocktail sometime to chew the fat about mobile marketing and media, or whatever, then get in touch and let's see what we can organise.
I plan to go to the Likemind event on Thursday Friday morning from 8am at sNice (not least because it's just a few minutes walk from where I'm staying) so you could always come and say hello to me there too. And I've been tipped off by Sam at Chinwag that this place has the best doughnuts in the world so if anyone fancies treating me to a doughnut whilst I'm here...
There's a lot going on right now in my life and finding time and mindspace to blog is low-ish on the list of priorities I'm afraid. Yes, I'm still here and I will get back to blogging more regularly at some point in the future but not right now. You might find the odd post here and there when the mood takes me but for now, I'm still on a break.
So to keep you going for now, here are some links:
Shop Scan Save launches mobile couponing to the masses in the UK. This is one that I'm watching. In a world that is going down the road of uber targeting (e.g. Blyk), SSS takes the opposite approach and does no targeting at all. Thoughts?
Women love their phones and can't live without them but only use them for talking and texting. Research at Blyk would concur that 16 to 24s use their phones for talking, texting and the alarm clock, in that order.