The diary and musings of a mobile marketer. I am Helen Keegan, a specialist in mobile marketing, advertising and media. I run the Swedish Beers parties in London and Barcelona. For the day job, I advise on mobile strategy for media owners and the odd brand and mobile start-up. I do a fair few speaking gigs, run events for clients and do developer outreach. I write here about mobile things that interest me. And some stuff that's just about my day to day life.
Those of you who know me are aware that I take a keen interest in new apps, services and technologies. As part of that, I've been running demo sessions for 10 years or so - first at Mobile Monday London, and for the last 5 years, under my Heroes of Mobile banner in London and Barcelona. And they're always popular events.
These are not pitch events - they're much more relaxed. Think show 'n tell style with a bit of Q and A thrown in for good measure.
And I have one of these sessions coming up next week in Leeds - Innovation on the Fringe Goes North! - and I'd love to see you participate, especially if you're based North of Watford. Living in London, the local start-up scene is awash with new apps and services. But where are their Northern equivalents? I have a few up my sleeve, but I'd love to see many more. And I'm sure they're out there. I'm a Northerner by birth, I have friends up and down the British Isles and I know there's talent across the UK and not just centred in East London.
Are you doing something interesting in mobile apps, services, hardware or internet of things? It can be at concept, prototype or fully-fledged stage. Are you available in Leeds on Tuesday afternoon (3 Nov) for a couple of hours to share with us what you're doing and hang out with other entrepreneurs and fellow mobilists? If so, get in touch as soon as you can so that I can slot you into the schedule. Drop me an email or fill in this quick form to tell me a little bit about what you're doing and we'll take it from there.
And if you just fancy leaning back and seeing what's hot and what's not mobile-wise in Leeds, then please RSVP now.
And if you're not a Northerner, but you'd still like to take part with a demo, you're very welcome to!
I can't believe it's November already and it's just nine weeks to Christmas. Where does the year go? But as the evenings start to draw in, it's time to gather round campfires and tell ourselves stories about the battles we've won and lost, the monsters that lurk in the dark and the bright future that is waiting for us on the other side of winter.
Ok, so maybe we don't have an actual campfire this time but we do have a beautiful converted Methodist Chapel in Leeds to hang out in. So this means that November is chock full of brain food from the team who brought you theHacklandsfestival in August (you missed a cracker if you weren't there) – I'll be working again with Lloyd Davis of Tuttle Club fame, the fab aql team in Leeds and and James Tagg ofTruphone.
On Tuesday and Wednesday next week, we're all up in Leeds for theHeroes of the Mobile Fringe Goes Northseries – two days of talks and conversations about the future of work and mobile tech with contributions from Lesley Cowley, Bernard Ginns and Patrick Smith and includes the legendarySwedish Beersfor the first time in the North of England. I'm also co-hosting a fabulous ladies lunch at Harvey Nicks. Fellow ladies in mobile and tech, you don't want to miss this!
Come to as many of the sessions as you like, they're all free to attend and our friends at aql will make you very welcome indeed. There's plenty of space to hang out and co-work between sessions too.
And if you fancy making the trip from down South to Leeds, then may I recommend using http://hotwire.com for your hotel. I got a great deal there when I booked last week. Expedia also had a comprehensive list that included B&Bs and not just the big hotels.