"The site - called "Bud.TV" - is aimed at consumers between the ages of 21 and 27 who routinely visit sites like MySpace.com and YouTube, said Tony Ponturo,
...The Web site will feature sports shows, standup comedy and reality shows that are set in bars and restaurants, said
Schumacker said one channel will imitate the YouTube phenomenon, letting viewers produce their own skits and advertisements featuring
...While the shows will be original,
If advertisers are going to create their own content, where does this leave broadcast TV? Is Bud.TV the ultimate in TV sponsorship?